NICKELODEON / SDCC

NICKELODEON WANTED TO MAKE A SLIMY SPLASH AT SAN DIEGO COMIC-CON. AN INTERACTIVE EXHIBIT WHERE SLIME-THEMED GAMEPLAY CHARGES A DAM STRUCTURE UNTIL IT RELEASES A SLIME SURGE. INSIDE THE DAM, A SLIME GROTTO SENDS GUESTS HOME WITH AN AI-GENERATED VIDEO OF THEMSELVES GETTING SLIMED.
ROLE: CREATIVE DIRECTION / CONCEPTING / ART DIRECTION / 3D SPATIAL DESIGN / GRAPHIC DESIGN AND ILLUSTRATION
Nickelodeon SDCC booth — concept render Booth top-down view
Booth from the show floor Fun-ergy Factory graphics and merch case
World of TMNT photo op Slime Bender pump game
The slime dam and Slime Bubbler Guests working the Slime Bubbler
Slime surge released Merch store detail Dam side wall and queue Slime Grotto entrance
Slime Grotto capture AI-generated slime takeaway

STRANGER THINGS 5

6 MILES OF MELROSE AVENUE TRANSFORMED INTO THE UPSIDE DOWN FOR THE FINAL SEASON OF STRANGER THINGS.
A CITY TAKEOVER THAT DREW 50K+ FANS TO ONE LAST RIDE.
ROLE: CREATIVE DIRECTION / ART DIRECTION / 3D SPATIAL DESIGN / BRANDING AND IDENTITY / GRAPHIC DESIGN
Stranger Things 5 — combined key art Stranger Things 5 — One Last Ride stage render One Last Ride entry arch Stranger Things 5 — main stage
One Final Season mural Stranger Snacks facade Stranger Things 5 logo with 3D vines
Funko Pop demogorgon Starcourt Mall with crowd 3D demodogs
Guitarist Eddie on a bike WSQK van Stranger Things demogorgon poster

POSTMATES SAUCE BAR

AWARD WINNING COACHELLA ACTIVATION. EXPERIENTIAL BUILD DESIGNED AROUND A BESPOKE BENNY BLANCO SAUCE COLLAB.
ROLE: CREATIVE DIRECTION / CONCEPT / 3D SPATIAL DESIGN & RENDERS / ART DIRECTION / GRAPHIC DESIGN
Sauce Bar interior render — lounge seating Sauce Bar exterior render — facade
Sauce Bar render — mascot activation wall Sauce Bar render — counter detail
Sauce Bar counter Postmates pavilion exterior Sauce Lounge interior Sauce Bar seating and posters
Benny Blanco at the Sauce Bar Benny Blanco at the entrance
Secret Sauce bottle detail

NIKE ZOOM CITY

ANIMATED LED COURT FOR THE ALL STAR WEEK
ROLE: ART DIRECTION / GRAPHIC DESIGN / INTERACTIVE DESIGN
Nike Zoom City tunnel entrance Nike Zoom City LED court wide
Nike Zoom City LED court with players Nike Zoom City Conquer All Courts signage Nike Zoom City game action

007 ELEMENTS

AN IMMERSIVE BOND MUSEUM ON TOP OF THE ALPS
ROLE: ART DIRECTION / NAMING / BRAND IDENTITY DESIGN / GRAPHIC DESIGN / DIGITAL DESIGN / MARKETING
007 Elements title card
007 Elements poster with plane installation 007 Elements museum on the mountain
007 Elements interior corridor 007 Elements archive digital interface
007 Elements cinematic room 007 Elements gondola 007 Elements plane installation built

GOOGLE / MADE BY GOOGLE

GOOGLE'S FIRST OWN-BRAND SHOP, IN MANHATTAN, 2016. A SPACE BUILT SO PEOPLE COULD PUT THEIR HANDS ON GOOGLE'S OWN HARDWARE FOR THE FIRST TIME. THE MADE BY GOOGLE IDENTITY, DESIGNED FOR THIS MOMENT, USHERED IN THE ERA THAT TURNED GOOGLE FROM A SEARCH ENGINE INTO A CONSUMER BRAND.
ROLE: CREATIVE DIRECTION / ART DIRECTION / BRANDING AND LOGO DESIGN / GRAPHIC DESIGN AND ILLUSTRATION
Made by Google identity lockup with map pin, 96 Spring St Interior of the Made by Google shop, SoHo Interior views of the shop under coloured light Storefront on Spring Street, press and live performance

NICKELODEON SUPER BOWL LVIII

AWARD WINNING EXPERIENTIAL SPONGEBOB ACTIVATION MADE OF CUSTOM DESIGNED INFLATABLES
ROLE: CREATIVE DIRECTION / CONCEPT / SPATIAL DESIGN AND 3D RENDERS / ART DIRECTION / GRAPHIC DESIGN
Nickelodeon Super Bowl — 3D render overview Slime field activation built Spongebob inflatable on field Enter the Splat — inflatable football field
Kid with Nickelodeon blimp Inflatable characters detail Kids playing on field
Referees with kids at activation Spongebob inside the field
Burger blimp bouncy castle

STAR WARS OUTLAWS / SAN DIEGO COMIC-CON

GAME LAUNCH EXPERIENTIAL BOOTH
ROLE: CREATIVE DIRECTION / SPATIAL DESIGN AND 3D RENDERS / ART DIRECTION / GRAPHIC DESIGN
Weathered stormtrooper helmet hero Star Wars Outlaws booth, built Star Wars Outlaws booth — 3D render In-game speeder scene on screen Visitor riding the practical speeder rig

POSTMATES NIGHT SHIFT

AN INTEGRATED AD CAMPAIGN FOR COACHELLA AFTER-HOURS DELIVERIES
ROLE: CONCEPT / NAMING / LOGO DESIGN / CREATIVE DIRECTION / KEY ART / DESIGN
Postmates Night Shift — key art
Postmates Night Shift app screen Postmates Night Shift packaging Postmates Night Shift LED truck day
Postmates Night Shift LED truck night Postmates Night Shift delivery

NIKE / KYRIE INVITATIONAL

A BROOKLYN-STRONG CAMPAIGN IDENTITY FOR NIKE AND KYRIE IRVING, LEADING INTO AN EXPERIENTIAL PROGRAM AT BARCLAYS CENTER WHERE THE CITY'S TOP BOYS AND GIRLS PROGRAMS GOT AN NBA FLOOR FOR A NIGHT. BESPOKE APPAREL DESIGN SUPPORTED THE EVENT AND THE LAUNCH OF KYRIE'S SIGNATURE SHOE.
ROLE: CREATIVE DIRECTION / ART DIRECTION / CAMPAIGN DESIGN / LOGO DESIGN AND BRANDING / EXPERIENTIAL DESIGN / SOUND DESIGN AND ORIGINAL TRACK / MERCH DESIGN / ILLUSTRATION
Kyrie Invitational NYC Ready key art Kyrie Invitational key art Merch build and shoe case on the Barclays Center floor
Girls programme team portrait Merch counter during the event
Merch collection wall with event typography

POSTMATES HOLIDAYS

POP UP DESIGN WITH ADVENT CALENDAR GIFTING
ROLE: CREATIVE DIRECTION / CONCEPT / 3D SPATIAL DESIGN / ART DIRECTION
Postmates Happy Holideals pop-up exterior Postmates Holideals arch installation
Postmates Holideals advent calendar moment Postmates Holideals brand ambassadors Postmates advent calendar gifting
Postmates Holideals gift wall selfie

UBER EATS / LET'S EATS + L'EXPRESS

UBER EATS' FIRST STEP OUT OF THE APP AND INTO THE REAL WORLD. LET'S EATS LAUNCHED AT SXSW AS THE BRAND'S FIRST EXPERIENTIAL CAMPAIGN, BUILT ON MUSIC, FESTIVALS AND ARTIST COLLABORATIONS. L'EXPRESS CARRIED THE IDEA TO OSHEAGA IN MONTREAL, BILINGUAL AND BUILT FOR A FESTIVAL FIELD.
ROLE: CREATIVE DIRECTION / ART DIRECTION / CAMPAIGN / EXPERIENTIAL / GRAPHIC DESIGN / ILLUSTRATION / CUSTOM TYPOGRAPHY / PACKAGING
Let's Eats neon signage at SXSW Let's Eats campaign artwork with artist collaborators Let's Eats activation and performances at SXSW Let's Eats merch wall, Austin L'Express identity for Uber Eats L'Express build at Osheaga at night L'Express interior, food hall and packaging L'Express artist and restaurant collaboration artwork

HOUSE OF PEACOCK

A MULTI-ROOM EXPERIENTIAL CAMPAIGN BUILT AROUND PEACOCK ORIGINALS FOR EMMY CONSIDERATION
ROLE: CREATIVE DIRECTION / CONCEPT / SPATIAL DESIGN & RENDERS / ART DIRECTION / GRAPHIC DESIGN
House of Peacock exterior night House of Peacock interior overview
Killing It snake installation Amber Ruffin Show room
Bel-Air basketball room Angelyne and Girls5Eva rooms

COACHELLA ACTIVATIONS

SEVERAL EXPERIENTIAL COACHELLA BUILDS THAT BROUGHT ALONG SAWEETIE, BECKY G AND DAVE GROHL AMONG OTHERS
ROLE: CREATIVE DIRECTION / CONCEPT / 3D SPATIAL DESIGN & RENDERS / ART DIRECTION / GRAPHIC DESIGN
Postmates Coachella mirror ball wall
Postmates Pizza Remix activation
Pizza Remix render
Postmates Coachella activation Postmates team at Coachella